Jak napisać blog poradnik

TL;DR: How to write a blog post

Starting a blog is a bold move—and a smart one. It gives you a platform to share your voice, build credibility and grow your brand. This guide walks you through every step of writing a strong blog post, from developing your idea to hitting “publish.” Along the way, you’ll get expert tips from Wix’s own SEO blog editor to help you write content that truly connects and performs.

Whether you're writing your first post or refining your process, this is your blueprint for creating blog content with confidence.\

Feature of a great blog post

Why it matters

Strong purpose and idea

Keeps your content focused and aligned with what your readers care about

Engaging headline

Grabs attention and encourages clicks

Organized structure

Guides readers through your message in a way that’s easy to follow

Valuable, original insights

Builds authority and keeps your audience coming back

Optimized for SEO

Increases visibility and drives consistent traffic to your site

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What is a blog post?

blog post

What is a blog? A blog post is like a conversation starter between you and your audience. It’s your chance to share ideas, tell stories or offer helpful tips that spark curiosity and build connections. Whether you’re writing about travel adventures, business know-how or that amazing mac and cheese recipe, every blog post works as a piece of your bigger story.

When I first started blogging, I thought a blog post was just words on a page. But over time (and with some trial and error), I learned that it’s so much more. It’s about crafting something that resonates with your readers and keeps them coming back for more.

Sharon Hafuta, the SEO blog editor I mentioned earlier, explained it perfectly when she said, “A blog post isn’t just an article; it’s an entryway into your world, wrapped in value, inspiration and authenticity.” That perspective changed everything for me.

A good blog post doesn’t have to be long or overly complicated. It should feel approachable, deliver value and have that personal touch that shows readers there’s a real person behind it. Trust me, once you get the hang of shaping your thoughts into a blog post, you’ll wonder why you didn’t start sooner. This is where your blogging adventure takes off, one post at a time.

Dive into our guide on blogging for beginners to start creating content that resonates today.

Ready to get blogging? Get started with Wix today.

How to write a blog post in 13 steps

Writing a great blog post can feel overwhelming at first, but breaking it into smaller steps makes it totally doable. Thankfully, Sharon has outlined her go-to process that simplifies the whole thing. Here’s how you can create a blog post that feels impactful and reader friendly:

01. Brainstorm blog topics

When writing a blog post, whether you're guest posting for someone else or writing for your own blog, you’ll want to cover topics that bring value to your readers and fall in line with their interests, as well as your own. Start by jotting down topics that excite you or align with your goals. “Think about the questions your audience might be asking or blog niche ideas,” says Sharon. For example, if you’re writing a food blog, take note of seasonal recipes or cooking techniques people are searching for. This step is all about unleashing your creativity without judgment. The more ideas, the better.

There are several places you can look to spark new topic ideas:

Browse other blogs within your niche with competitor analysis. If you’re starting a food blog, for example, simply Google “food blog” to see what your competitors are writing about.
Use AI, like an AI website builder or AI writing tools, at your disposal to generate topic ideas.
Use Google Trends to find out which topics are trending.
Look for current events and recent news stories related to your field.
Find out what people enjoy learning about by browsing online courses on Udemy, Skillshare and LinkedIn Learning.

Once you find some interesting ideas online, think about the unique ways you can approach those topics. Consider the various ways you can play around with topic ideas to come up with something that isn’t only trendy and relevant, but that’s also original and fresh. You'll also need to consider making sure your blog post is up to date and this will mean including relevant data and statistics related to the topic.

Let’s say, for instance, that you want to write about chocolate chip cookies. There are a few different angles you might consider taking here based on your target audience and potential for website traffic:

A how-to post that instructs readers how to do something with clearly ordered steps (e.g., “How to Bake Chocolate Chip Cookies from Scratch”).
A curated list that offers a set of recommendations for your readers (e.g., “The Top Chocolate Chip Cookie Recipes”).
A tips and advice post that provides expert guidance and resources. (e.g., “Tips for Making Homemade Chocolate Chip Cookies Extra Gooey”).
A definition-based blog post that helps explain the meaning of a term or topic (e.g., “What Are No-Bake Chocolate Chip Cookies?”).
A top trends article that highlights what’s currently popular (e.g., “The Best Chocolate Chip Cookie Recipes From This Year”).
A personal or business update that lets you unveil something fresh or recently unknown (e.g., “My New Chocolate Chip Cookie Recipe Revealed”).

Sharon also recommends keeping a running list of potential blog topics in a place you can easily access, like a notebook or a digital note app. “When inspiration strikes, capture it!” she emphasizes. This habit will come in handy when you’re ready to write your next post and need a spark to get started.

Get brainstorming with these best blog ideas.